Hanwha Financial LifePlus Launches Tribe App "Gather Your Taste Community"

[Asia Economy Reporter Changhwan Lee] LIFEPLUS, the joint brand of Hanwha Group's financial companies, announced on the 7th the launch of the 'LIFEPLUS Tribe' app, a community platform service based on shared interests.

LIFEPLUS is a joint brand of Hanwha Life Insurance, Hanwha General Insurance, Hanwha Investment & Securities, Hanwha Asset Management, and Hanwha Savings Bank.

The main feature of the LIFEPLUS Tribe app is to connect people with the same interests into a community of shared tastes. The name combines LIFEPLUS, which pursues an improved quality of life, and the English word Tribe, meaning a tribe or group.

Users can join 'Tribes' based on their interests to share information and participate in various activities. Initially, three categories?Golf, Running, and Fireworks Festival?were released.

In the 'Golf Tribe,' events are held where participants can have one-point lessons and rounds with players from the Hanwha Q CELLS Golf Team. Participation is possible through various missions such as screen golf score certification and uploading certification shots of golf rounds with a crew.

If you have been interested in running, you can join the 'Running Tribe.' By completing and certifying 10km and 20km courses through the running platform 'Runday app,' you can enter a draw for free invitations to marathon events.

In the 'Fireworks Festival Tribe,' you can preview the 'Seoul International Fireworks Festival with Hanwha (October 8),' held for the first time in three years. Basic preparation information, tips for taking fireworks photos, and past fireworks festival photos are provided.

A 'Golden Ticket' event, allowing front-row viewing of the fireworks festival, will also be held by lottery. Additionally, an invitation event for the 'Fireworks Cruise Ticket,' where 50 winners (2 tickets per person) can enjoy the fireworks festival vividly from a Han River cruise with a dinner, will be conducted by lottery.

Changhee Lee, Head of New Business Division at Hanwha Life Insurance, said, "We plan to continuously expand topics to connect customers with brands, customers with customers, and further help customers improve their quality of life."

This content was produced with the assistance of AI translation services.