Nongshim Reappoints Son Heung-min as Model for 'Shin Ramyun'
[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 5th that it has reappointed soccer player Son Heung-min as the model for Shin Ramyun.
Nongshim plans to further strengthen the brand power of Shin Ramyun through Son Heung-min. The connection between Shin Ramyun and Son Heung-min is now in its third time, following 2019 and 2020.
Before the advertisement release, Nongshim will introduce a limited edition package featuring a photo of Son Heung-min and hold a consumer event until November 6. Consumers who upload photos of the Son Heung-min limited edition package on social networking services (SNS) will be entered into a draw to win various prizes, including a travel package to watch a professional soccer match in the UK and an autographed jersey.
The new advertisement for Shin Ramyun featuring Son Heung-min will be unveiled in mid-November. Two versions will be presented under the theme of "Cheering Together with the Whole Nation," accompanied by the copy "Shin Ramyun that Moves the World."
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A Nongshim official said, "Son Heung-min, who has risen as an icon representing Korea on the world stage, and Shin Ramyun are once again coming together," adding, "We hope everyone creates joyful memories with Shin Ramyun at the end of this year."
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