Lotte Department Store, Holiday Immediate Delivery Service... "Within 3 Hours at All Metropolitan Area Stores"

The Most Popular Gifts Are Meat and Fruit Sets

A delivery person is receiving a gift set at the Lotte Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 4th that it will operate a special "Immediate Delivery Service" for the Lunar New Year holiday at all stores in the metropolitan area until the 8th of this month.

The Immediate Delivery Service is a special delivery service exclusively for the holiday, where if customers purchase holiday gift sets worth over 70,000 KRW, the gifts are delivered quickly and safely within 3 hours to an address within a 5 km radius from the purchasing store. This service was first introduced at the main store during Chuseok in 2020 and has been expanded to all metropolitan area stores since last year's Seollal.

The most popular gifts for the Immediate Delivery Service are meat and fresh fruit sets. Because these items are bulky and heavy, customers prefer delivery rather than carrying them directly after purchase. Unlike general processed products, temperature control and shape preservation are important, so customers tend to trust the department store's specialized delivery service rather than mass parcel delivery.

An analysis of holiday gift set sales at Lotte Department Store over the past five years shows that about 20% of total sales occurred during the last four days immediately before the holiday. Since online parcel delivery orders close 5 to 6 days before the holiday, this reflects the demand of customers who miss the online purchase period or who want to buy gifts directly close to the holiday.

A Lotte Department Store official said, "In preparation for the early Chuseok, we have devoted great effort since early this year to visiting farms with our team members to discover excellent varieties that can be harvested early and secure sufficient quantities." He added, "As this Chuseok is a rare opportunity for the whole family to be together, we hope everyone can have a more precious and warm holiday with the carefully prepared gifts."

This content was produced with the assistance of AI translation services.