The Great National Holiday Chuseok Approaches... Active Holiday Marketing by Card Companies

On the 31st, ahead of the Chuseok holiday, a vendor is organizing fruits at a fruit shop in Garak Market, Songpa-gu, Seoul. Photo by Mun Ho-nam munonam@

[Asia Economy Reporter Yu Je-hoon] Ahead of the Chuseok holiday, the biggest traditional Korean holiday, the card industry is focusing on holiday marketing such as gift certificates and discounts.

According to the financial sector on the 3rd, each card company is offering various benefits such as discounts at various affiliated stores ahead of the Chuseok holiday. Samsung Card provides gift certificates or discount benefits when purchasing promotional products at E-Mart and Traders until the 10th, and at Homeplus until the 11th. Customers can choose either gift certificates or instant discounts, and can receive benefits up to 500,000 KRW depending on the payment amount.

Samsung Card is also running the "Mi-ri Chuseok Celebration" event on "Samsung Card Shopping," where customers receive discount coupons that can be used immediately when purchasing promotional products. A total of three types of instant discount coupons are provided, and discounts of up to 70,000 KRW can be received depending on the payment amount. These coupons apply to payments made by 9 a.m. on the 5th.

Lotte Card is offering a similar event. Until the 4th, at all Lotte Department Store locations, customers who purchase Chuseok food gift sets totaling 200,000 KRW or 400,000 KRW across brands will receive Lotte gift certificates worth 15,000 KRW and 30,000 KRW respectively. Additionally, for certain brands such as Sulwhasoo, Hera, and AP, 10% of the purchase amount for single-brand purchases is also provided as Lotte gift certificates.

Furthermore, Lotte Mart offers up to 30% discounts on Chuseok gift set promotional products purchased until the 12th. Customers who purchase certain promotional products priced between 100,000 and 500,000 KRW will receive discounts or Lotte gift certificates ranging from 5,000 to 25,000 KRW depending on the amount, and customers who spend over 1,000,000 KRW will receive 50,000 KRW per 1,000,000 KRW spent, up to a maximum of 500,000 KRW. Similar promotions are also held at E-Mart until the 10th, and at Homeplus and E-Mart Everyday until the 11th.

NH Nonghyup Card is conducting the "Chuseok at Traditional Markets Gaulle(來)" event until the end of October. Customers who use NH Nonghyup Card for 500,000 KRW or more (lump sum and installment combined) at all domestic affiliated stores during the event period will be entered into a draw where 503 winners will receive prizes and cashback. The first prize is a Bodyfriend massage chair (1 winner), the second prize is an LG CordZero robot vacuum cleaner (2 winners), and the third prize is 10,000 KRW cashback (500 winners).

In addition, Nonghyup Mall and large discount marts are also holding discount events. At Nonghyup Mall, customers who purchase popular promotional products such as fresh and processed food gift sets by the 6th will receive up to 20% instant discounts. E-Mart (until the 10th), Homeplus (until the 11th), and Lotte Mart (until the 12th) also offer instant discounts on Chuseok gift sets and gift certificates based on payment amounts during the event period.

This content was produced with the assistance of AI translation services.