Gwangju Bank 'Customer Content Contest' Awards Ceremony

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced that it held the awards ceremony for the 3rd ‘Customer Content (UCC/Illustration) Contest’ at its headquarters.

With marketing through online channels such as YouTube and live broadcasts becoming active based on non-face-to-face culture, Gwangju Bank emphasized the need for various changes and innovations in the financial industry to keep pace with the digital finance era, and held the 1st Customer Content Contest in 2020.

The ‘Customer Content (UCC/Illustration) Contest,’ now in its third year, has shown strong momentum by attracting applicants from all over the country, overcoming the regional limitations of local banks, and has become a diverse digital communication channel with customers, moving away from the conventional communication style of providing standardized financial services.

This contest was divided into the UCC category and the Illustration category.

For the UCC category, participants produced content within about 3 minutes that either ▲ well represented the Gwangju Bank brand image or ▲ effectively conveyed the meaning of the campaign song provided on the Gwangju Bank homepage. For the Illustration category, participants created content that well represented the ‘Gwangju-Jeonnam representative bank Gwangju Bank’ brand image without restrictions on the format. Submissions were accepted from May 2 to June 30.

In the UCC category, the grand prize winner received a cash prize of 5 million KRW, the excellence award winner received 3 million KRW, and three merit award winners each received 1 million KRW. In the Illustration category, the grand prize winner received 2 million KRW, the excellence award winner received 1 million KRW, and three merit award winners each received 500,000 KRW. The winners were invited to the headquarters to view the works together and celebrate the awards.

The winning works are posted on Gwangju Bank’s official Instagram (kjbank_official), YouTube (Gwangju Bank TV), and Facebook (kjbanksns) pages, serving as communication channels that bring the bank closer to its customers.

Song Jong-wook, President of Gwangju Bank, said, “I hope that the content contest, which was held to diversify communication channels with customers who have various needs, will serve as an opportunity to approach customers as a more familiar bank. We will strengthen Gwangju Bank’s unique brand image and grow into a sustainable 100-year bank loved and trusted by customers and local residents.”

This content was produced with the assistance of AI translation services.