Targeting Domestic Customers, Shinsegae Duty Free Expands Benefits for Smile Club Members

Shinsegae Duty Free, Expansion of SmilePay Payment Benefits.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free announced on the 1st that it is accelerating domestic marketing by offering special benefits to Smile Club members. So far, Shinsegae Duty Free has pursued a strategy to create loyal customers by allowing members to enjoy duty-free benefits in daily life while preparing for the reopening.

Following the first half of the year when duty-free VIP customers were able to enjoy department store VIP benefits, this event targeting Smile Club focuses on expanding e-commerce benefits. Smile Club is a membership service integrating SSG.com and Gmarket Global.

Shinsegae Duty Free has prepared a special coupon pack giving Smile Club members up to 1,000,000 KRW. It offers a total of 350,000 KRW in partnership cash, which provides additional discounts based on purchase amounts ranging from a minimum of 10,000 KRW to a maximum of 150,000 KRW. 'Some Money,' which is an instant discount at the time of purchase, is also given from 15,000 KRW to 230,000 KRW depending on the purchase amount, preparing benefits up to 650,000 KRW.

Members who are simultaneously Smile Club and Shinsegae Duty Free members can receive both the 'Black Membership Trial Pass' and 'Tier 2 Membership' benefits, which offer up to 20% monthly discounts at Shinsegae Duty Free. Tier 2 Membership provides 4,000 KRW in Some Money once a month and discount coupons up to 19%, with this upgrade benefit available for up to two years.

To commemorate the introduction of Gmarket’s easy payment system Smile Pay, a promotion offering payment benefits is underway. During September, customers who pay with Smile Pay at Shinsegae Duty Free can choose one type of payment discount point equivalent to 10% of their purchase amount of 50,000 KRW, 100,000 KRW, 300,000 KRW, or 500,000 KRW, receiving 5,000 KRW, 10,000 KRW, 30,000 KRW, or 50,000 KRW respectively.

A Shinsegae Duty Free official said, "If you are a Smile Club member, we hope you experience the differentiated shopping benefits unique to the Shinsegae Membership Universe through this event prepared by Shinsegae Duty Free," adding, "We plan to continue striving to expand the duty-free shopping experience to more domestic customers through various partnerships and collaborations."

This content was produced with the assistance of AI translation services.