Market Kurly Opens Experiential Cultural Space 'Off Kurly' in Seongsu-dong, Seoul

Market Kurly to Open Small-Scale Experiential Cultural Space in Seongsu-dong Next Month.

[Asia Economy Reporter Jeon Jinyoung] Kurly announced on the 31st that it will pre-open a small-scale experiential cultural space called ‘Off Kurly’ on Seoul Forest Road in Seongsu-dong, Seoul, on the 8th of next month.

Off Kurly is the first offline space where Market Kurly, a daily grocery shopping application (app), directly meets consumers. The entire space is a renovated low-rise house with an area of approximately 59 pyeong (about 195 square meters). Off Kurly plans to operate docent programs featuring curated gourmet, humanities, and art content according to different themes over time.

The first theme is ‘Mediterranean Getaway.’ It contains content inspired by the Mediterranean, curated with Kurly’s unique know-how. Along with specially produced goods matching the theme, Kurly will showcase Mediterranean olive oil and wine directly sourced by them.

Additionally, a class-type docent program will be operated by reservation, where participants can learn from experts how to use olive oil diversely in daily life, including olive oil tasting. The docent program can be accessed through Naver Reservation.

Kurly also plans to collaborate with local producers in Seongdong-gu, Seoul, where Off Kurly is located, to discover and research various products. The first products introduced to coincide with the opening of Off Kurly are two sets representing Seongsu-dong coffee: the ‘Seoul Forest Blend’ and the ‘Seoul Forest Collaboration Drip Bag’ set. Collaborations were made with Center Coffee, Lowkey, Camouflage, Recovery Coffee Bar, and Four Barrel Coffee, all located in Seongsu-dong.

This Mediterranean Getaway theme will run from the 8th of next month until October 30th. The Off Kurly docent program plans to change themes three times a year in this manner.

Park Eun-sae, Creative Leader of Market Kurly, said, “We hope consumers enjoy the joy of discovering their unique tastes by experiencing the space curated by Kurly with all their senses,” adding, “Kurly, which has promoted mutual growth with partners so far, will strive to play a role in connecting local producers and consumers in the Seoul Forest area once again through Off Kurly.”

This content was produced with the assistance of AI translation services.