SPC Group Opens Paris Baguette Bedok Mall Store in Singapore
[Asia Economy Reporter Moon Hyewon] SPC Group announced on the 30th that it has opened the 13th Paris Baguette store in Singapore, located in Bedok Mall.
The Paris Baguette Bedok Mall store is situated on the first floor of Bedok Mall, a shopping center in the Bedok area, a major residential district in eastern Singapore. The store occupies 146m2 with 45 seats. Reflecting the characteristics of the shopping mall, which is frequented by family customers, the interior uses wooden materials to create a warm atmosphere.
An SPC Group official stated, "As the COVID-19 situation recovers, sales at Paris Baguette in Singapore are steadily increasing. Based on the brand power of Paris Baguette accumulated in Singapore and consumer trust in quality, we will accelerate business expansion in the second half of the year."
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Meanwhile, since entering Singapore in 2012, SPC Group operates 13 Paris Baguette stores in major commercial areas and holds exclusive business rights for Shake Shack and Eggslut in Singapore, operating their stores.
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