Hyundai Home Shopping to Launch New Items from Its Own Fashion Brand for the Upcoming Fall Season

Hyundai Home Shopping's own fashion brand representative new products for fall and winter. (From the left, clockwise) LACIENTO's 'Alpaca Blended Pearl Button Cardigan', Moden's 'Harris Tweed Jacket', Gobi's 'Silk Cashmere Jacquard Cardigan', and Lee Sangbong Edition's 'Art Lace Ponte Pants'.

[Asia Economy Reporter Jeon Jin-young] Hyundai Home Shopping announced on the 29th that it will showcase the representative fall and winter fashion lineups of its four in-house fashion brands: LACIENTO, MODEN, Lee Sangbong Edition, and Gobi.

First, LACIENTO, Hyundai Home Shopping's first private brand (PB) launched in 2017, has appointed model and actress Lee Young-jin as its new brand muse to strengthen its mass appeal. In the "Launching Special Exhibition" scheduled to air on Hyundai Home Shopping at 8:15 AM on the 14th of next month, viewers can find items such as the "Alpaca Blended Pearl Tone Cardigan" and the "Reversible Jumper," which can be styled in two different moods.

MODEN, created in collaboration with Hansome, the fashion specialist group of Hyundai Department Store Group, has doubled the number of items compared to the last spring and summer season. The representative fall items include the feminine "Tweed Cardigan Skirt Set" and the "Harris Tweed Jacket." Notably, the Harris Tweed Jacket uses "Harris Tweed fabric," which boasts a 100-year history.

Additionally, Lee Sangbong Edition, born from a collaboration with Korea's leading designer Lee Sangbong, presents the "The Original" collection. Lee Sangbong Edition ranked first among Hyundai Home Shopping's hit products last year. This fall, it will newly release the "Art Lace Pants," which adds lace inspired by traditional Korean window lattice patterns to the representative "Ponte Pants" that surpassed 6 billion KRW in sales last spring and summer. Alongside this, the "Art Lace Shirt," featuring flower prints inspired by nature and lace applied to the cut lines, will also be introduced.

The Mongolian cashmere brand Gobi will expand its item range by 30% compared to last year. In particular, it will showcase a large number of "Silk Cashmere" line products, which require advanced knitting techniques and account for only 4% of general cashmere knit production. Representative items include the "Silk Cashmere Jacquard Cardigan" and "Silk Cashmere Pants." This year, a kids' line will also be launched for the first time.

A Hyundai Home Shopping official stated, "This fall and winter collection will feature designs emphasizing luxurious details that match each fashion brand's concept," adding, "We also plan to further expand the brand identity of our in-house private brands."

This content was produced with the assistance of AI translation services.