Shinsegae Live Shopping Launches PB Edited... "Focusing on Premium Fashion"

Starbucks Coupon Giveaway for First Broadcast Purchase Customers

Shinsegae Live Shopping Private Brand (PB) Edited.

[Asia Economy Reporter Lim Chunhan] Shinsegae Live Shopping announced on the 29th that it will strengthen its fashion competitiveness in earnest by launching its private brand (PB) ‘Edited’.

Edited is a women’s contemporary brand proposed by Shinsegae. It is a brand that realizes premium quality through the finest materials and delicate details, and Shinsegae Live Shopping plans and presents clothes that customers want by utilizing licenses. Various items such as jackets, pants, and knits are prepared with stylish designs befitting a contemporary brand, and they also have a sophisticated look that mothers and daughters can wear together. Starting with Edited, the company plans to continuously launch differentiated fashion brands to secure competitiveness.

On the 1st of next month, Shinsegae Live Shopping will introduce autumn single jackets, semi-wide pintuck pants, high-tension jackets, and V-neck ribbed cardigans. All customers who purchase products during the broadcast will receive a Starbucks Americano coupon, and an additional 5% of the payment amount will be accumulated as points when purchasing Edited products until the end of the year.

A Shinsegae Live Shopping official said, “We plan to secure competitiveness by playing the role of a value changer that introduces premium products with department store-level high quality to customers,” and added, “After being incorporated into Shinsegae Department Store, we will also focus more on creating synergy with Shinsegae’s fashion affiliates.”

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