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Lotte Department Store, Lotte Mart, and Lotte ON will participate in the 'Donghaeng Festival' from the 1st to the 7th of next month.

Lotte Department Store, Lotte Mart, and Lotte ON will participate in the 'Donghaeng Festival' from the 1st to the 7th of next month.

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[Asia Economy Reporter Lim Chun-han] Lotte Department Store, Lotte Mart, and Lotte ON announced on the 28th that they will participate in the 'Donghaeng Festival' from the 1st to the 7th of next month.


The Donghaeng Festival is an event planned by the Ministry of SMEs and Startups to promote the consumption of products from small and medium-sized enterprises (SMEs) and small business owners. This year, about 230 distribution channels and more than 6,000 products from small business owners and SMEs will participate, marking the largest scale ever. Lotte Shopping will promote excellent SME products and offer abundant benefits such as discounts on event products and gift certificates.


Lotte Department Store will promote excellent products at Dream Plaza, a dedicated SME pavilion operating at the main store, Jamsil branch, and Yeongdeungpo branch. Customers who purchase more than 150,000 KRW at Dream Plaza during the event period will receive two Lotte Cinema tickets per person. At the Gimpo Airport branch, a Chuseok food popup store event featuring Chuseok grains and bugak (traditional Korean snacks) will be held in collaboration with the SME Distribution Center. Customers using the Lotte Department Store application (app) during the event will receive a 10,000 KRW Lotte Cinema ticket daily from the 1st to the 4th, and from the 5th to the 7th, a Lotte World Adventure discount coupon of up to 39% will be provided. Additionally, Lotte Outlet will conduct a six-month interest-free event with participation from all card companies and hold various events such as outdoor special exhibitions and Chuseok gift product exhibitions at each store.


Lotte Mart will hold the 'Donghaeng Festival Win-Win Promotion' at all stores to promote coexistence with SMEs. Among Lotte Mart's home and living private brand (PB) 'Room by Home' products, excellent SME products will be sold at up to 50% discounted prices, and L.Point members will receive a 5,000 KRW Lotte gift certificate when purchasing over 50,000 KRW.


Lotte ON will open a special exhibition called 'Please Take Care of This Fall' featuring about 200 excellent SME products during the Donghaeng Festival period to support sales activation of outstanding SMEs. They will actively utilize the time deal, a special discount store with high customer visits, to expose excellent products and provide discount coupons of up to 30% usable on event product purchases. Furthermore, events for small business owners will be held in cooperation with public institutions such as the SME Distribution Center, Gyeongbuk Economic Promotion Agency, and Busan Economic Promotion Agency.



A Lotte Shopping official said, "Lotte Department Store, Lotte Mart, and Lotte ON are participating in the Donghaeng Festival to support consumption promotion and economic revitalization ahead of Chuseok," adding, "During the event period, we plan to provide abundant benefits to activate sales of excellent SME products, emphasizing the meaning of mutual growth and coexistence."


This content was produced with the assistance of AI translation services.

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