Hyundai Motor Group Proves Top Global Technology in JD Power New Technology Satisfaction Survey

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Group has been recognized for its world-class technological prowess by achieving the top rank in the new car advanced technology satisfaction survey.

According to Hyundai Motor Group on the 26th, on the 25th (local time), the U.S. market research firm J.D. Power announced that Genesis ranked first overall with a score of 643 in the '2022 U.S. Tech Experience Index (TXI)' survey, surpassing Cadillac (584 points), Mercedes-Benz (539 points), Volvo (526 points), and BMW (516 points). Hyundai Motor and Kia ranked first and second respectively among mass-market brands.

The TXI survey was conducted from February to May, targeting over 80,000 consumers who purchased 2022 model year new vehicles and owned them for more than 90 days.

The survey evaluates customer satisfaction on a 1000-point scale for 35 technologies across four categories installed in vehicles: ▲Convenience ▲Latest Automation Technologies ▲Energy and Sustainability ▲Infotainment and Connectivity, assessing each brand's level of innovation and ease of use of new technologies.

Notably, the TXI survey is known to complement J.D. Power’s major studies such as the Initial Quality Study (IQS) and the Automotive Performance, Execution and Layout (APEAL) study.

Genesis was evaluated as the most outstanding brand in this survey, achieving the highest score of 643 points. It ranked first for two consecutive years in both the overall and luxury brand categories.

Consumer satisfaction with the various new technologies equipped in Genesis was very high, exceeding the industry average score of 486 by 157 points.

Hyundai Motor scored 534 points, securing first place for three consecutive years among mass-market brands excluding luxury brands, and ranked fourth overall, surpassing premium brands such as Volvo and BMW. Kia followed Hyundai Motor with 495 points, ranking second among mass-market brands.

Ricky Rao, Head of Product Planning for Hyundai Motor North America, stated, “We are doing our best in product development and dealer training to provide advanced technologies that meet customer demands,” adding, “We will continue to strive to make innovative technologies familiar and easy to use for customers.”

Meanwhile, Hyundai Motor Group is demonstrating its presence in the global automotive market by achieving top results in major evaluations conducted by J.D. Power this year.

In February’s ‘2022 Durability Quality Study,’ among 32 brands including premium brands, Kia ranked first, Hyundai Motor third, and Genesis fourth (first among premium brands), all placing in the top tier. In the ‘2022 Initial Quality Study’ announced in June, Genesis achieved first place among premium brands, proving world-class quality.

Additionally, in the ‘2022 Automotive Performance, Execution and Layout (APEAL) Study’ released in July, Hyundai Motor Group placed seven models, including Palisade, EV6, and G80, first in their respective segments, producing the most award-winning models among global automotive groups.

This content was produced with the assistance of AI translation services.