Boseong-gun Begins First Harvest of 'Ungchi Olbyeo Rice' This Year

Promoting Olbyeo Rice Consumption Through Major City Advertising and Sales Events

[Boseong=Asia Economy Honam Reporting Headquarters, Reporter Park Cheon-seok] Jeollanam-do Boseong-gun announced that the harvest of Ungchi Olbyeossal has begun.

On the 18th, farmer Kim Jae-jong from Gangsang-ri, Ungchi-myeon, was the first in Boseong-gun to harvest Ungchi Olbyeossal.

Boseong-gun has 125 farms cultivating Olbyeossal on about 140 hectares, accounting for 57% of the national production of Olbyeossal.

Ungchi Olbyeossal was registered as Geographical Indication No. 71 in 2010, gaining nationwide brand recognition.

Ungchi Olbyeossal uses only glutinous rice, steamed with traditional cauldrons using steam, sun-dried, and milled into brown rice.

As a high-quality well-being food, it is highly regarded for its anti-cancer effects and diet benefits, gaining popularity as a snack and meal replacement.

Also, during the Chuseok holiday, it is a tradition to place freshly harvested rice on the ancestral rites table, and steamed glutinous rice processed products are made and sold, gaining great popularity among consumers.

Boseong-gun is promoting local industry development projects to boost sales and enhance the brand value of Ungchi Olbyeossal.

Through this, various products such as scorched rice and snacks are being developed, and efforts are being made to increase Olbyeossal consumption through promotional events in major cities.

Lee Hyung-chun, head of Ungchi-myeon, said, “Despite adverse conditions such as abnormal weather, labor shortages on farms, and COVID-19, I thank the farmers for their efforts to produce Olbyeossal and wish everyone a prosperous holiday along with the joy of the first harvest.”

Boseong=Asia Economy Honam Reporting Headquarters, Reporter Park Cheon-seok hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.