Baby Fairy 'Draco' and Certification Shot: Seoul Dragon City Installs 8m Sculpture to Strengthen Character Marketing

Installation of Brand Character 'Draco' in Main Lobby
Created with the Concept of a Baby Fairy Aspiring to Become a Dragon
Instagram Photo Event for Online Interaction Also Held

Seoul Dragon City, 'Draco' sculpture.

[Asia Economy Reporter Yuri Kim] Seoul Dragon City announced on the 22nd that it will strengthen its character marketing by installing an 8-meter-tall character sculpture named 'Draco' in the main lobby.

Recently, taking photos with large character sculptures has become a popular trend especially among the MZ generation (Millennials + Generation Z). Seoul Dragon City stated that it created the brand character 'Draco' to communicate with customers and strengthen bonds. The goal is to provide photo opportunities not only for MZ generation customers but also for families with children, thereby building a positive image of the brand.

Draco was designed with the concept of a baby fairy who wants to become a dragon. Traditionally, dragons are imaginary creatures symbolizing good fortune. Just as the Seoul Dragon City building is architecturally inspired by the shape of a dragon, 'Draco' wears a pointed hat shaped like a dragon's horn, symbolizing the wish to bring good luck to all customers.

Seoul Dragon City will also enhance online communication by holding a photo event with Draco. Customers who wish to participate can upload photos showing the entire Draco on Instagram with hashtags, and winners will be selected by lottery to receive small gifts. They plan to continue using Draco for future events.

Meanwhile, Seoul Dragon City is engaging with the MZ generation by selling limited packages through live broadcasts and hosting the summer festival 'Seohopae,' which features experiential content.

This content was produced with the assistance of AI translation services.