GS25 Expands Child Meal Card Program... Discount Events Including Time Sales
'Half Price' for Lunchbox Pre-Orders in the App
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 18th that it will expand the Child Meal Card program and conduct various food promotions to support children facing food insecurity and stabilize meal costs for the people of the Republic of Korea.
GS25 is expanding the online payment service area for the Child Meal Card. To alleviate the stigma associated with face-to-face use of the Child Meal Card by children facing food insecurity, a 20% discount on food items will be applied through the online payment service. Discussions are underway with local governments nationwide to open the Child Meal Card online payment service, and it is planned to be sequentially launched in other regions in the second half of this year.
In the "Our Neighborhood Meal Cost Guardian" event, the following promotions will be held: ▲My Own Refrigerator application (app) reservation order discount ▲Lunchbox stamp event ▲Store lunchbox time sale. The reservation order discount is an event where 11 types of lunchboxes can be reserved and ordered through the app at a 50% discount. It is being held with a limited quantity of 5,000 units per day until the 19th and sells out within an hour every day. From the 20th to the 24th, 1,000 products will be available daily.
The lunchbox stamp event is a promotion where customers who purchase lunchboxes at stores and accumulate GS& Points will receive the paid membership service "The Pop Plus One Meal+." The store lunchbox time sale is an event where all lunchboxes priced between 4,000 and 5,000 won are discounted by 1,000 won from 11 a.m. to 1 p.m. at the store.
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A GS Retail official said, "As a problem solver for soaring meal costs and price stabilization and as our neighborhood meal cost guardian, we are leading efforts to help people enjoy reasonable meals through various benefits," adding, "We will continue to develop excellent promotions in product categories closely related to daily life to contribute to stabilizing prices for the public."
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