"Late Summer Vacation Domestically" Hotel Group Targets Late Blooming Family Vacationers

Burden of Overseas Travel, Famcations Heading to Domestic Hotel Stays
Diversifying Content to Meet Family Members' Needs and Preferences
From Kids Art Classes to Outdoor Camps and Petcation Packages

Paradise City, 'Wonder Box'.

[Asia Economy Reporter Kim Yuri] Recently, as concerns about overseas travel have increased, more people are turning to domestic trips, leading to a rise in demand for hotel vacations (hokangs). In particular, consumer psychology that values the fun and happiness experienced while spending time with family is also reflected in the summer hokang trend. Accordingly, the hotel industry is actively targeting family travelers (famcangs) by offering a variety of content that satisfies the needs and tastes of all family members, from adults to children. They are targeting these customers by presenting diverse options ranging from kids' art classes to outdoor camps and petcation packages.

According to the hotel industry on the 14th, Paradise City is running the 'Fam Jam Paradise' promotion, which includes benefits and entertainment facilities for family hokang travelers. Until the 28th of this month, they are offering a 'Summer Kids Art Class' room package designed to develop children's aesthetic sense, imagination, and expressive abilities. In collaboration with the story performance program 'Scandi Art Lab,' they have prepared an art class featuring a 'Travel Bag & Passport Kit' through storytelling. While children participate in the art class, parents can enjoy a relaxing time after finishing childcare duties.

They also introduced a 'Family Package' where the whole family can enjoy attractions at 'Wonder Box.' It includes a 3-person free pass, 3 carnival game tickets, and a 'Mini Max Jungle' vitamin 3-type experience kit. This package is sold at up to 30% off the regular price until the 31st of this month. A Paradise City official said, "With the summer vacation season seeing an increase in family travelers, about 70% of customers are families with children," adding, "The continuous introduction of various programs that the whole family can enjoy together is identified as a factor driving the reservation rate."

Walkerhill Hotel & Resort, 'Forest Kids Camp'.

Walkerhill Hotel & Resort is hosting the 'Forest Kids Camp' for guests with children. During the vacation, children can enjoy various indoor and outdoor activities, including hokang, crafts, sports, and nature experiences with their families. To foster emotional development and talent growth among participating children, Walkerhill leisure experts, including Walky and other activity specialists, lead various programs. The third camp will be held from the 17th to the 19th over a 2-night, 3-day schedule, with participation limited to children aged 6 to 9, considering the program's characteristics. This camp is available as a room package.

Mayfield Hotel Seoul is operating the 'Summer Little Golf Buddy' package until the 28th of this month, targeting families planning rounds with their children. The package includes one night’s stay, breakfast for two adults and one child, a 10% weekday discount on Royal Mile coffee, and one ticket for the kids' golf program. The 40-minute golf program is conducted with a professional coach trained by Jim McLean, one of the world's top three golf instructors, and is designed with a curriculum tailored to children's perspectives. Using SNAG golf equipment developed to make golf more approachable for children unfamiliar with the sport, the program is safe and fun. Children also receive a Jim McLean certificate to foster a sense of achievement.

Kolon Resort & Hotel is launching the 'Kolon Forest' promotion, allowing guests to enjoy a healing hokang in nature, escaping their busy daily lives. This promotion was planned in response to the growing trend of enjoying leisure in harmony with nature, such as 'Chon-cangseu' (rural + vacation). Packages range from outdoor activities with light meals to 'forest meditation' in the Geumgang pine forest and options to cultivate a small personal garden.

Geumgangsong Ecolium, a forest stay facility in Uljin, operates the 'Rustic Chon-cangseu' package, which offers a tranquil rural atmosphere. It includes a one-night stay in the 'Re;verse Stay' program, two refrigerator pants, two straw hats, and a light meal set, allowing guests to take commemorative photos with friends. The light meal set contains eggs, Sikhye (sweet rice drink), dried sweet potatoes, and other items served in a traditional basket. They also offer the 'Nap Solsol' package, which lets guests experience a 'forest vacation' while enjoying the ambiance of the Geumgang pine forest. This package includes forest trekking, tea meditation, various 'inner healing' contents, a personal hammock, and two pine needle drinks.

At Kolon Hotel in Gyeongju, Mauna Ocean Resort, and Kolon Sea Cloud Hotel in Busan, the 'Green Pleasure' package is available, offering an experience of seed gardening with the plant lifestyle brand 'Seed Keeper.' Along with a one-night stay, guests receive a 'Magic Bean Seed Kit' consisting of peanuts, chickpeas, pinto beans, and peas to grow their own beans.

Meanwhile, there are also petcation products for dog owners who consider their pets as family members. Sono Calm Goyang offers the 'Sono Pet Experience' package using pet-friendly rooms. It provides a pairing set that pets and their owners can enjoy together at the pet caf? 'Thinking Dog,' along with a one-hour 'Pet Boarding' service where a pet master offers specialized care for dogs. Access to the pet playground is also available.

Kolon Resort & Hotel, 'Kolon Forest' Promotion.

This content was produced with the assistance of AI translation services.