Hyundai Motor, CES Exhibition Hall and Genesis Suji... Win Red Dot Award Grand Prize

The 'CES 2022 Hyundai Pavilion' won the Grand Prize in the Exhibition category at the '2022 Red Dot Award'.
Photo by Hyundai Motor Group

[Asia Economy Reporter Yoo Hyun-seok] The Hyundai Motor Robotics Vision, materialized in the CES exhibition hall, and the Genesis brand pavilion, which reinterprets the brand through architecture, won the prestigious global design award 'Red Dot Award' with the 'Best of Best' prize.

Hyundai Motor Group announced on the 4th that it received two 'Best of Best' awards and six 'Honorable Mentions' in the '2022 Red Dot Award: Brands & Communication Design' hosted by the Design Zentrum Nordrhein Westfalen in North Rhine-Westphalia, Germany.

The 'CES 2022 Hyundai Pavilion,' which concretized the robotics vision announced at CES 2022 in January?aiming to expand the realm of mobility experience and realize ultimate freedom of movement?won the 'Best of Best' in the 'Exhibition' category, while the Genesis exclusive pavilion 'Genesis Suji' was awarded 'Best of Best' in the 'Brand Store' category. The 'Best of Best' is awarded to outstanding entries in each category.

At CES 2022, Hyundai Motor unveiled its robotics vision consisting of ▲'Metamobility,' which innovatively expands users' mobility experience, ▲the 'Mobility of Things (MoT)' ecosystem where objects are endowed with mobility, and ▲'Intelligent Robots' for humans. These were made available for visitors to experience through the 'CES 2022 Hyundai Pavilion.'

At the 'CES 2022 Hyundai Pavilion,' core elements of the MoT ecosystem such as the Plug & Drive module and Drive & Lift module were introduced, along with Boston Dynamics' quadruped robot Spot and humanoid robot Atlas. This showcased the technological foundation and potential to realize the future vision of robotics.

Another 'Best of Best' winner, 'Genesis Suji,' is Genesis's second standalone exclusive pavilion, opened in 2020. It was designed to reflect the restrained beauty, simplicity, and luxury seen in Genesis vehicle design within the exhibition space.

Additionally, Hyundai Motor Group received Honorable Mentions for ▲'Genesis Studio Anseong' and 'Hyundai Motor Songpa-daero Showroom' in the 'Showroom' category, ▲'Genesis House New York' in the 'Brand Store' category, ▲'Genesis GV60 In-store Campaign: Light & Wonder' in the 'Exhibition Design' category, ▲'Genesis ccIC (Connected Car Integrated Cockpit) Infotainment System' in the 'User Interface' category, and ▲'Kia CI Guidelines' in the 'CI Design Guide' category.

A Hyundai Motor Group official stated, "Our efforts to provide differentiated brand value and experiences of Hyundai, Kia, and Genesis to customers have resulted in this valuable recognition at the Red Dot Award 'Brands & Communication Design.' We will continue to engage with customers and carry out various activities to convey the value of each brand."

This content was produced with the assistance of AI translation services.