Global Fandom Platform Fantoo Surpasses 4 Million Cumulative Users Within One Year of Launch

[Asia Economy Reporter Lee Jung-yoon] Fan2, a global fandom platform operated by Hallyu Bank, announced on the 1st that it has surpassed 4 million cumulative subscribers in about one year since its launch.

Fan2 is gaining attention by rapidly securing users through differentiated content and promotions. In particular, 82% of the total users are overseas users, with participants from over 200 countries including ASEAN, North America, and Europe.

Fan2, which focuses on social functions among fandoms, is characterized by an active community sharing information about favorite artists and content as well as secondary creations. This feature is expected to play a key role in the evolving 'Fanustry' industry, where fans' creations are linked to revenue.

Fanustry, a compound word of fan and industry, refers to fandom-based industries that have grown based on fandom demand for artists' albums and goods. In the approximately 8 trillion won scale Fanustry, Fan2 is initiating service restructuring to support secondary creative activities.

Fan2 has newly established a fan shop category to enable anyone to easily act as a seller, providing peer-to-peer transaction functions, and will introduce live commerce to increase the profitability of user creators. Additionally, it plans to launch a Stories section to sell secondary content utilizing popular IP (intellectual property).

A Fan2 official stated, “We plan to build a new ecosystem that can cultivate the value of fandom without relying on artists. At the same time, we will focus investment on various business areas of Hallyu for fans worldwide, create fandom value, and establish ourselves as a representative company of Hallyu through discovering Hallyu-related companies and building infrastructure.”

This content was produced with the assistance of AI translation services.