Shinhan Financial Investment to Change Company Name on 20th Anniversary of Founding

[Asia Economy Reporter Lee Jung-yoon] On the 1st, Shinhan Financial Investment announced that it will pursue a name change to mark its 20th anniversary.

Lee Young-chang, CEO of Shinhan Financial Investment, said at the 20th anniversary ceremony held that day, "We will gather opinions from various stakeholders such as customers, employees, and shareholders, and change the company name in a direction that aligns with Shinhan Financial Investment's mid- to long-term strategy." He added, "Marking the 20th anniversary, we are determined to start a second founding by changing our name and using this as a momentum for fundamental change and a new leap forward to establish our status as Korea's leading capital market securities firm."

Additionally, CEO Lee commented on the recent sale of the company building, saying, "It has brought great innovation to our working space, which signifies the beginning of a change to transform everything about us." He continued, "With the expanded capital, we will strengthen growth engines in each business sector, including retail and corporate finance (IB), and focus more on new businesses for future growth that can create new opportunities beyond the securities industry."

CEO Lee emphasized that Shinhan Financial Investment must innovate and change with the customer at the center to become a leading securities firm.

He explained, "The shortcut to becoming Korea's representative securities firm is to earn customer trust by adhering to basics and principles, improve customer returns as an investment expert, enhance customer investment convenience as a digital leading company, and build a corporate ecosystem to provide customers with new financial solutions."

This content was produced with the assistance of AI translation services.