Chong Kun Dang Launches Premium Tonic Drink 'Jahwangryeok'... Expands Convenience Store Sales

[Asia Economy Reporter Lee Gwan-ju] Chong Kun Dang is renewing and launching its flagship tonic brand 'Jahwang,' aiming to strengthen the brand and expand consumer accessibility.

Chong Kun Dang announced that it will launch the tonic drink 'Jahwangryeok' and begin convenience store sales starting from the 1st.

Jahwangryeok is a renewed version of the existing Jahwang, focused on relieving fatigue for modern people, and contains a complex blend of traditional and Western ingredients such as Epimedium, royal jelly, ginseng, and vitamin B, which help restore vitality.

The main ingredient, Epimedium, is known through Donguibogam to strengthen muscles and bones, improve concentration, and restore vitality by enhancing the yang energy in men and yin energy in women. Royal jelly has immune-boosting effects, and ginseng can help improve fatigue, bone health, and liver health.

Jahwang, meaning 'the emperor of tonics,' is Chong Kun Dang's representative tonic brand launched in 1994. Chong Kun Dang has expanded the distribution channels of Jahwangryeok beyond pharmacies to convenience stores, increasing consumer accessibility. To commemorate the launch, a '1+1' event will be held at convenience stores nationwide starting from the 1st.

A Chong Kun Dang official said, “As the summer heat continues, more people are complaining of physical fatigue and decreased stamina,” adding, “Jahwangryeok, containing the efficacy of traditional herbal ingredients and essential Western vitamins, can help modern people restore their vitality.”

This content was produced with the assistance of AI translation services.