"Protecting Endangered Species" LG HelloVision Signs MOU with National Institute of Ecology

Yoon Yong, Executive Director of LG HelloVision, and Lee Eun-hee, Director General of the National Institute of Ecology, are signing an MOU to conserve biodiversity and promote ecological culture.

[Asia Economy Reporter Lim Hye-seon] This year, as the Ministry of Environment expanded the current list of 267 endangered wild species to 281, LG HelloVision has stepped forward as a guardian of endangered species in the region.

LG HelloVision announced on the 31st that it signed a Memorandum of Understanding (MOU) with the National Institute of Ecology to conserve biodiversity and promote ecological culture. LG HelloVision plans to strengthen its ESG activities to contribute to solving ecological issues caused by rapid climate change and to spread ecological culture in local communities.

The two parties signed the MOU on the 29th at LG HelloVision headquarters in Sangam-dong, Seoul. They agreed to jointly carry out ▲production of broadcasting programs for endangered species protection ▲biodiversity campaigns such as ‘wild bird collision prevention’ ▲and activation of ecotourism.

To protect endangered species and raise awareness among local viewers, LG HelloVision will produce and broadcast regional channel programs throughout the year. Each month, endangered species from different regions will be selected and featured in planned reports. LG HelloVision will address endangered species issues not only in news but also in the talk program with local residents and experts.

Starting with the true snail (Chamdalpaengi), which inhabits only the Hongdo area of Sinan County, Jeollanam-do, representative endangered species such as the dung beetle and spotted seal from various regions will be introduced by the end of the year. It is expected to form a consensus in local communities for the protection of endangered species and to prevent illegal capture and habitat destruction.

A ‘wild bird collision prevention’ campaign involving local residents and employees will also be promoted. The National Institute of Ecology estimates that about 8 million wild birds die annually due to collisions with glass walls. Together with researchers from the National Institute of Ecology, LG HelloVision plans to monitor wild bird habitats in the region and carry out bird conservation activities such as attaching wild bird collision prevention stickers on transparent soundproof walls along roads.

This content was produced with the assistance of AI translation services.