Chicken Brand Kyochon Becomes Official Sponsor of Yeongju World Ginseng Expo... Donation Ceremony Worth 100 Million KRW

Yoon Jin-ho, CEO of Kyochon F&B, "Supporting Success Expo, Practicing Social Contribution"

The leading domestic chicken brand 'Kyochon' is holding a donation ceremony to sponsor the Yeongju World Ginseng Expo.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] The famous chicken brand ‘Kyochon’ is sponsoring the Yeongju World Ginseng Expo.

The Yeongju World Punggi Ginseng Expo Organizing Committee announced on the 31st that Kyochon F&B Co., Ltd. donated sponsorship goods worth 100 million KRW on the 29th.

At the donation ceremony held at the Punggi-eup Administrative Welfare Center, six officials including Lee Chang-gu, Vice Chairman of the Organizing Committee, and Jang Gyu-sik, Marketing Director of Kyochon F&B, attended. Kyochon promised to donate goods worth 100 million KRW, including mobile chicken exchange vouchers and craft beer to be used for events to promote the expo.

Kyochon F&B operates three nationwide complex logistics centers, 29 branches, and 1,198 Kyochon Chicken franchise stores (as of May 2020). It is a leading Korean chicken brand company that ranked first for five consecutive years in the Korean Industry Brand Power (K-BPI) chicken specialty store category in 2020.

Additionally, through practicing its management philosophy of sharing management, it contributes to social child welfare issues and supports the proper growth of children while actively engaging in social contribution activities.

Kyochon decided on this donation to promote Kyochon Chicken comprehensively by leveraging the K-food wave.

Yoon Jin-ho, CEO of Kyochon F&B, said, “We supported this sponsorship with the heart of cheering for the successful hosting of the expo,” and added, “Kyochon will continue to strengthen its social contribution activities that can benefit the local community.”

Vice Chairman Lee Chang-gu said, “We appreciate the support of Kyochon F&B, a global company going worldwide,” and added, “Like K-chicken, which is establishing itself as a global food, we will make Punggi ginseng loved by people around the world through the success of this expo.”

The ‘2022 Yeongju World Punggi Ginseng Expo’ will be held under the theme ‘Ginseng, Embracing the World and Opening the Future!’ from September 30 to October 23 for 24 days at the Yeongju City Punggi Ginseng Culture Popup Park area.

This content was produced with the assistance of AI translation services.