Samsung Launches 'Galaxy Unpacked 2022' Digital Outdoor Ads at Global Landmarks

'The Greater' Video Teasing the Release of the New Foldable Phone

Digital outdoor advertisement photo at Times Square, New York, USA (Provided by Samsung Electronics)

[Asia Economy Reporter Lim Hye-sun] Samsung Electronics is conducting outdoor advertisements at major landmarks worldwide ahead of 'Galaxy Unpacked 2022 (Unfold Your World)'.

Starting from the 29th (local time), Samsung Electronics began digital outdoor advertisements featuring the official trailer video "greater," which previews the unveiling of a new foldable phone that will make the world greater, at locations including Times Square in New York, USA; Piccadilly Circus in London, UK; Taikoo Li area in Chengdu, China; Siam CentralWorld shopping mall in Bangkok, Thailand; Duomo Square in Milan, Italy; and Callao Square in Madrid, Spain.

This advertisement signifies that the Galaxy foldable product goes beyond a new form factor to change the way people use mobile devices. It also conveys that through this new product, which surpasses the limits of smartphones, users can work, enjoy, and capture important moments in life with a new experience.

'Galaxy Unpacked 2022' will be held online at 10 PM on the 10th of next month (Korean time). At the same time, Samsung Electronics will open experiential pop-up stores in the heart of Manhattan's Meatpacking District in New York, USA, and Piccadilly Circus in London, UK, operating until the 31st.

Meanwhile, after Unpacked, Samsung Electronics will release the latest foldable video featuring BTS's new song "Yet to Come" to celebrate the 'Bora Purple' color. This video, which will be released at 5 AM on August 11 (Korean time), will be showcased at landmarks worldwide such as Times Square in New York and Piccadilly Circus in London.

Photo of digital outdoor advertisements at Piccadilly Circus, London, UK (Provided by Samsung Electronics)

This content was produced with the assistance of AI translation services.