Coupang Eats "Traditional Market Stores' Sales Up 435% in One Year Before Joining"

Various Support for Middle-Aged and Older Traditional Market Merchants
Food Photo Shooting, Store Opening, Top Exposure Promotion

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 29th that the sales of traditional market stores listed on Coupang Eats increased by 435% over the course of one year. This figure compares sales from August to December over five months during last year and the year before, when COVID-19 was rampant. During the same period, the number of orders also rose by 412%, and the number of traditional market stores listed on Coupang Eats increased by 138% compared to the previous year.

It is analyzed that traditional market merchants, who were hit hard by COVID-19 due to their high dependence on offline sales, are gaining new opportunities to expand their sales channels through Coupang Eats and creating successful cases of online transition. Since more than half of the traditional market merchants on Coupang Eats are middle-aged and older, various support activities are also being carried out. For newly listed stores, professional photographers are dispatched on-site to assist with food photography and editing, and support is provided for opening stores within the Coupang Eats app. Traditional market stores within a 4 km radius of customers are continuously exposed at the top of the Coupang Eats app.

A Coupang official said, "To revitalize traditional markets, we plan to expand the categories eligible for support compared to before and provide benefits such as coupons to offline takeout customers," adding, "Coupang Eats will strengthen cooperation with related organizations such as local governments and the Small Enterprise and Market Service to carry out more active support activities for traditional markets."

This content was produced with the assistance of AI translation services.