Hanchon Seolleongtang "Sales of 'Nurungji Bankyetang' during Early and Mid Bok increased 160% compared to last year"

[Asia Economy Reporter Moon Hyewon] Hanchon Seolleongtang announced on the 28th that Nurungji Ban-gye-tang was selected as the most sold health food menu during this year's Chobok and Jungbok.

Analyzing the sales performance on the days of Chobok and Jungbok, Hanchon Seolleongtang found that among the representative health food menus, Nurungji Ban-gye-tang showed the highest sales growth rate, increasing by more than 160% compared to last year's Boknal.

Nurungji Ban-gye-tang is a menu characterized by its savory taste, made with Hanchon's unique broth, tenderly simmered domestic chicken, glutinous rice, and scorched rice. Containing half a chicken, it offers a reasonable portion and price, making it popular among women and young customers, and Hanchon Seolleongtang analyzes that it has grown into a representative health food for this Boknal season.

Besides Nurungji Ban-gye-tang, Doganitang and Oxtail Soup also enjoyed the Boknal special demand, each increasing by more than 40% compared to the previous year.

This content was produced with the assistance of AI translation services.