Open Survey Launches 'Feedback', a Customer Data Collection and Analysis Solution for Enterprises

[Asia Economy Reporter Kim Bo-kyung] Consumer data platform Open Survey announced on the 28th that it has launched the beta service of 'Feedback.' Feedback is a business-to-business software-as-a-service (B2B SaaS) solution for customer experience management.

Many companies survey the satisfaction of customers who purchase products or services, as well as employees, to establish strategies based on experience data.

Feedback is a corporate customer experience management software that collects and analyzes such experience data, providing features such as ▲survey form creation ▲distribution and response collection ▲data analysis and sharing ▲reward functions for survey participants.

An Open Survey official stated, "Existing survey form services required using different tools for each process, which was cumbersome and made long-term data analysis difficult, but Feedback has addressed all these issues."

To make survey forms easily, templates are provided according to the survey purpose, such as customer satisfaction with product/service use, willingness to recommend, and employee satisfaction. Various color themes and logo insertion functions are also offered. For data analysis, a time-series dashboard function by question was introduced to allow users to view changes over time at a glance.

Feedback will be offered free of charge without response limits until the end of September during the beta period. After the official launch in October, customers can choose pricing plans according to their usage scope.

Hwang Hee-young, CEO of Open Survey, said, "In highly competitive industries such as IT and consumer goods, it is important for brands and companies to continuously provide good experiences to sustain growth," adding, "Feedback's data collection and analysis solution will be the first step toward experience improvement."

This content was produced with the assistance of AI translation services.