BioCos, Pregnant Women Cosmetics 'Larucell' Advances... Korea Consumer Best Brand Award

[Asia Economy (Suwon) = Reporter Lee Young-gyu] 'LALUCELL,' a premium skincare brand of BioCos Co., Ltd. located in Hanam, Gyeonggi-do, ranked first in the maternity cosmetics category at the '2022 Korea Consumer Best Brand Awards.'

The Korea Consumer Best Brand Awards, hosted by WordEye Network Co., Ltd., selects and awards the best products in each category based on strict criteria and evaluations of product competitiveness, brand value, and management excellence, recognizing promising brands trusted by consumers. This year's event was held on the 25th.

At this awards ceremony, LALUCELL, which took first place in the maternity cosmetics category, is a product that thoroughly excludes ingredients prohibited for use by pregnant women. This is why it has attracted attention from pregnant women who have had difficulties choosing cosmetics. In fact, 73% of pregnant women experience skin changes due to hormonal fluctuations, encountering various skin issues such as pregnancy-related troubles, dryness, and loss of elasticity. However, there are almost no cosmetics exclusively for pregnant women, and combined with concerns about ingredients, they struggle with skin care.

LALUCELL addresses these concerns of pregnant women by using proprietary scientific technology to create various customized forms tailored to different skin concerns. All products have undergone clinical skin irritation tests, resulting in a skin irritation score of 0.00, making them low-irritant cosmetics. They have also been certified with the highest grade from Germany's Derma Test and the EWG Green grade, proving their safety. Currently, word of mouth among pregnant women has helped LALUCELL maintain its position as the number one maternity cosmetics brand in Korea.

The company explains that LALUCELL is also suitable for consumers with sensitive skin who have difficulty choosing basic cosmetics, not just pregnant women.

Kang Sung, director of BioCos, expressed his award acceptance remarks, saying, "We will invest generously and focus on research to develop cosmetics free of harmful ingredients so that more customers can use them with confidence."

Earlier, LALUCELL also received the Brand Grand Prize at the '2022 Korea Moms Choice Awards' in May.

The Korea Moms Choice Awards selects final award-winning brands by combining online research targeting mothers in Korea with corporate and social trend analysis, conducted by Woori Ai Research Institute, a specialized cosmetics brand evaluation organization.

In April, LALUCELL launched the industry's first face beauty pack without harmful crosslinking agents, the 'LALUCELL Mystic Light Cica Hydrogel Mask Pack.'

This product features a moist essence absorbed using polymers and E.BEAM technology. Notably, it was developed through a national research project and, unlike conventional mask packs, contains food-grade ingredients, making it an optimal product for sensitive skin women, including pregnant women.

This content was produced with the assistance of AI translation services.