Pulmuone 'Yalpi Kkwakchan Hansik Gyoja' Surpasses 1 Million Units Sold
[Asia Economy Reporter Song Seung-yoon] Pulmuone Foods announced on the 27th that the cumulative sales of the two types of ‘Yalpi Kkwakchan Hansik Gyoza,’ launched at the end of May, have surpassed 1 million units.
Yalpi Kkwakchan Hansik Gyoza is a new product in the ‘Yalpi Mandu (thin skin, fully stuffed dumplings)’ lineup, which represents Pulmuone’s frozen dumplings. It features a thin skin with 10,000 bubbles that is crispy yet moist, 10 kinds of Korean ingredients, and dumpling filling that is 10% more packed.
Pulmuone is actively conducting consumer-facing marketing activities to continue the popularity of Yalpi Kkwakchan Hansik Gyoza. They plan to introduce various products tailored to consumers’ tastes, such as creating collaboration menus with dining establishments favored by the MZ (Millennial + Generation Z) generation and strengthening the lineup by launching additional new products.
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A Pulmuone Foods official said, “Yalpi Kkwakchan Hansik Gyoza is achieving good results from the early stages of its launch in the stagnant frozen dumpling market,” adding, “We will carry out various consumer-facing marketing activities and actively incorporate consumer feedback to make this product lead the generational shift of ‘K-mandu.’”
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