Essays Popular Among Young Koreans... 'Visiting Book Fair' Goes to Japan
[Asia Economy Reporter Seomideum] The Ministry of Culture, Sports and Tourism, together with the Korea Publication Culture Industry Promotion Agency, will hold the "Visiting Tokyo Book Fair" at the Park Hyatt Tokyo on the 28th and 29th. This event aims to support the entry of domestic publishing companies into the Japanese market.
Japan is the third largest publishing market in the world, and demand for Korean books has been steadily increasing recently due to the influence of the Korean Wave. In 2020 and this year, Son Won-pyeong's works "Almond" and "The Counterattack of Thirty" respectively ranked first in the translated novel category of the Japanese Bookstore Awards, receiving positive responses.
Additionally, books such as "Kim Ji-young, Born 1982" (Jo Nam-joo), which sold 280,000 copies in Japan, and "I Decided to Live as Myself" (Kim Soo-hyun), which sold over 500,000 copies, have also received favorable reactions. Recently, Korean authors' essays have delivered comforting messages to teenagers and people in their twenties in Japan, emerging as a strong reader base.
The book fair will feature 35 Japanese publishing companies, including major publishers such as Bungeishunju (文藝春秋), Kakugen (??), Poplar Publishing Co., Ltd. (株式?社), and Japan's largest overseas copyright agency, Tuttle-Mori Agency. From Korea, 20 companies including Munhakdongne, Cheonjae Education, MiraeN, and Dasan Books will participate. JM Contents Agency, a publishing copyright agency, will handle export consultations for about 270 domestic consigned books.
Following this Tokyo export consultation, the Ministry of Culture, Sports and Tourism and the Publication Promotion Agency plan to hold 1:1 export consultations between domestic and foreign publishing companies in Vietnam in September and in North America in November.
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A policy official from the Ministry stated, "As Korean books are receiving positive responses in Japan recently, we hope that through this consultation, various Korean works will become known, broadening the Japanese readership base, and that Korean publishing content will be developed into secondary products, accelerating the publishing Korean Wave. We will continue to support both non-face-to-face and face-to-face consultations, which began due to COVID-19, to lead to tangible export results."
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