"Attract Returning Customers" Department Stores Begin Pre-Orders for Chuseok Gift Sets (Comprehensive)

From Next Month 1, Lotte, Shinsegae, Hyundai, etc.
Targeting First Holiday Homebound Travelers Since Endemic
"Increasing Supply and Discounts, Strengthening Online"

Models at Lotte Department Store are promoting the pre-order of Chuseok gift sets.

The three department store chains?Lotte, Shinsegae, and Hyundai?will begin pre-order sales of Chuseok gift sets starting from the 1st of next month. The department store industry anticipates an increase in customers purchasing hometown gift sets since this Chuseok is the first holiday after the transition to an endemic phase (periodic outbreak of infectious diseases), and has prepared by increasing advance stock.

According to the distribution industry on the 26th, Lotte Department Store will conduct pre-order sales of about 170 gift sets until the 18th of next month, including around 60 fresh food items, 40 health food items, 20 alcoholic beverages, and 50 processed products. The discount rates by category are 10-15% for livestock products, 20% for seafood, 10-55% for fruits and vegetables, 10-20% for wine, and 30-50% for health foods. Lotte ON will also hold a pre-sale event for department store Chuseok gift sets from August 5 to 18. Jo Yong-wook, head of Lotte Department Store’s Fresh Food Division, said, "Since this is the first holiday after reopening the economy, many people are expected to purchase Chuseok gifts to take back to their hometowns."

A customer is looking at Chuseok gift sets at Shinsegae Department Store.

Shinsegae Department Store will offer pre-orders for about 230 gift sets until the 21st of next month, including 35 agricultural products, 32 livestock products such as Korean beef, 29 seafood items such as dried yellow corvina and cutlassfish, and 60 health food items. Discounts applied are approximately 5-10% for Korean beef, 20% for dried yellow corvina, 60% for wine, and 60% for health foods. With the increase of the gift value limit for agricultural, livestock, and seafood products allowed under the Anti-Graft Act during holidays to 200,000 KRW, Shinsegae Department Store has increased the number of products priced over 100,000 KRW by 15% compared to last Chuseok, offering about 100 items. SSG.com’s Shinsegae Department Store Mall will also conduct pre-orders for a total of over 4,200 items until the 7th of next month. The quantity of exclusive products for Shinsegae Department Store Mall has been increased by 30% compared to last Chuseok.

Hyundai Department Store will also offer pre-orders for about 200 Chuseok gift sets at discounts of up to 30% until the 21st of next month. The pre-orders will start first at four stores?Apgujeong Main Store, The Hyundai Seoul, Chungcheong Store, and Ulsan Store?as well as online mall The Hyundai.com and Hyundai Food Hall ToHome, and from the 8th of next month, will expand to all 16 stores nationwide. Hyundai Department Store expects an increase in demand for hometown gifts and has expanded the pre-order quantity by more than 20%.

This content was produced with the assistance of AI translation services.