Samsung Soundbar Surpasses 30 Million Units in Cumulative Sales

[Asia Economy Reporter Park Sun-mi] Samsung Electronics' soundbar sales have surpassed 30 million units this year, bringing the company one step closer to achieving the 'Global No. 1' position for nine consecutive years.

On the 24th, Samsung Electronics announced that since launching its first soundbar in 2008, cumulative sales have exceeded 30 million units as of the first half of this year, according to its internal data.

Samsung Electronics began its soundbar business in 2008 with the release of the HT-X810, a DVD-integrated soundbar. This product was the industry's first to wirelessly connect the main unit and the woofer, receiving positive feedback from consumers.

Since then, Samsung has led industry trends by consecutively introducing products integrated with Blu-ray players, equipped with vacuum tubes, and featuring curved designs. In 2016, it was the first in the industry to support Dolby Atmos, and in 2021, it set a new standard for premium soundbars by being the first to support 11.1.4 channels.

As a result of these efforts, according to the global research firm Futuresource, Samsung Electronics maintained its No. 1 position in the soundbar market by revenue share at 19.6% last year, a title it has held since 2014.

This year, Samsung has received continuous praise from global tech media by significantly improving not only sound quality but also connectivity with TVs and applying innovative designs.

The UK tech media outlet T3 selected Samsung's top-tier soundbar model, the HW-Q990B, as the 'Soundbar of the Year,' stating, "While many companies release excellent soundbars, Samsung's soundbars boast the best performance by far." The outlet particularly praised the excellent surround experience based on 11.1.4 channels supporting Dolby Atmos and DTS:X, as well as the Q-Symphony feature that synchronizes with TV speakers to deliver vivid, immersive sound.

Sung Il-kyung, Vice President of Samsung Electronics' Visual Display Business, said, "As more consumers prioritize sound experience to enjoy perfect visuals, interest in Samsung soundbars is increasing," adding, "We will continue to introduce new products that meet consumers' demands for sound quality, design, connectivity, and diverse preferences."

This content was produced with the assistance of AI translation services.