NS Home Shopping Launches TV Mobile Chat Live... "Strengthening Real-Time Communication"
Product Introduction via Simultaneous Broadcast
NS Home Shopping will launch the 'TV Mobile Chat Live' service starting from the 24th.
View original image[Asia Economy Reporter Lim Chun-han] NS Home Shopping announced on the 22nd that it will launch the 'TV Mobile Chatting Live' service starting from the 24th, simultaneously broadcasting live TV home shopping and NS Home Shopping's live commerce channel, Enra Bang.
This service allows viewers to access the mobile live commerce channel Enra Bang directly via a QR code displayed at the top right corner of the screen during the live broadcast, and enables real-time chatting. It provides detailed explanations of the same products featured on the TV home shopping broadcast, immediately resolving any questions about the products, and facilitates easy payment for purchases.
The first broadcast will feature Dongkook Pharmaceutical's Sensian. This product is a compression band designed to improve venous circulation, suitable for use by both mothers and daughters.
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An NS Home Shopping official stated, “We expect synergy effects from breaking down the boundaries between video content delivery media and introducing products through various channels via the TV Mobile Chatting Live service,” adding, “We plan to increase the frequency from once a week during the third quarter to three times a week starting in the fourth quarter.”
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