KOTRA Holds Customer Value Management Proclamation Ceremony on Its 60th Anniversary

Declaration of Service Innovation Based on Customer Experience in the Customer-Driven Experience Economy Era

KOTRA held the 'KOTRA Customer Value Management Declaration Ceremony' on the 22nd. President Yoo Jung-yeol is delivering the welcome address.

[Asia Economy Reporter Park Sun-mi] KOTRA, celebrating its 60th anniversary this year, is undertaking organizational reform to provide customer-centric services.

On the 22nd, KOTRA held a 'Customer Value Management Proclamation Ceremony' at the Sky31 Convention in Lotte World Tower, Seoul, inviting 60 top service users, and declared the introduction of Customer Experience Management (CXM) into its operations. CXM signifies innovating internal business and services based on Customer Experience (CX).

Marking this 60th anniversary year as the inaugural year of an 'era where anyone can export,' KOTRA plans to proactively adopt CXM, which has gained more attention since the COVID-19 pandemic, to comprehensively manage and enhance the trade and investment experience of Korean companies.

To this end, KOTRA will select and implement step-by-step improvement tasks for customer experience at each service usage stage to provide optimal service experiences at all touchpoints. Additionally, it established 'KOTRA X,' symbolizing 'connecting the world, collaborating globally, and creating new global value,' as its service identity, and pledged to practice differentiated customer experience commitments in its customer charter.

Meanwhile, to symbolically represent KOTRA's aspiration to be a 'digital trade company' by enhancing digital experiences for customers, limited-edition NFTs (Non-Fungible Tokens) commemorating the 60th anniversary were distributed on-site to ceremony participants. The event also included lectures on customer experience management strategies in the digital era and one-on-one customized demonstrations on using the trade and investment big data platform 'Trybig.'

President Yoo Jung-yeol stated, “It is time to swiftly transform into a national trade and investment support organization suited for the customer-driven experience economy era. On the occasion of our 60th anniversary, along with our ongoing digital transformation efforts, we will prioritize customer experience as our highest value and thoroughly innovate services and operations based on customer demand.”

This content was produced with the assistance of AI translation services.