Dongwon F&B Launches 'Minions Dongwon Tuna'
[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 21st that it has launched 'Minions Dongwon Tuna,' featuring Minions characters engraved on the can design, to commemorate the release of the movie 'Minions 2.'
Minions Dongwon Tuna consists of six types, each featuring different expressions of four Minions characters (Bob, Stuart, Phil, Kevin). The weight is 135g, and the price is 2,750 KRW. Dongwon F&B plans to carry out various collaborative marketing activities, including special products bundled with Minions Dongwon Tuna and Minions goods, as well as a limited edition Chuseok gift set composed only of Minions Dongwon Tuna.
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Dongwon F&B began full-scale character marketing in 2017 by launching 'Minions Mischievous Spicy Tuna,' which incorporated Minions characters into the can design. Since then, it has collaborated with various characters such as Pororo and Pengsoo, and has also introduced its original character 'Darangi,' conducting diverse marketing activities to give Dongwon Tuna a youthful and trendy image.
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