"When the heatwave ends, Chuseok follows immediately" Large supermarkets start advance reservations for gift sets (Comprehensive)

Early Chuseok This Year on September 10... "Soon After Summer Vacation Season"
Large Marts Start Pre-Orders for Gift Sets from the 21st
Increasing 'Value-for-Money Sets' Under 50,000 Won in High Inflation Era
Expanding Premium and Unique Gift Set Selections

Models are introducing the 'Chuseok Gift Set Pre-Order' at Homeplus Gangseo Branch in Deungchon-dong, Seoul on the 20th.

[Asia Economy Reporter Kim Yuri] Ahead of this year's early Chuseok (September 10), major discount stores are simultaneously launching pre-orders for gift sets. The strategy is to attract customers who want to prepare Chuseok gifts in advance during the July-August summer vacation period by starting pre-orders earlier than usual.

According to the distribution industry on the 20th, major discount stores such as Emart, Lotte Mart, and Homeplus will begin pre-order sales of Chuseok gift sets from the 21st until the 31st of next month. Nonghyup Hanaro Mart will also start pre-orders from the 22nd.

Emart has significantly increased its practical gift sets amid the high inflation situation. The 'Limited Deal' practical gift sets priced under 50,000 KRW have been expanded threefold compared to last year. These products are limited edition practical sets that reduce prices by up to 40% compared to regular gift sets through bulk purchasing and advance stocking. Previously, most gift sets consisted of fresh food items like apples, pears, and dried persimmons, but this time they are diversely composed from fresh foods such as Shine Muscat grapes and mushrooms to processed foods like seaweed, nuts, and oils.

For the first time this year, Emart is conducting a joint funding purchase for health foods. The products include 'CJ Hanppuri Heuksam Daebo & Stick Complex Set,' 'Hurum Cheonnyeon Chimhyanghwan 60 pieces,' and 'Olinic Vita Action 28 pieces.' If the minimum funding number is met for each product, customers can purchase them at up to 75% off. By clicking the joint purchase participation button on the Emart application (app), selecting the product, purchase quantity (limited to 3 per person), and purchase store, customers can participate. Upon reaching the target quantity, a discount coupon of up to 75% is provided.

During the pre-order period, Emart offers up to 40% discount benefits when purchasing gift sets with event cards. Depending on the period, Shinsegae gift certificates worth up to 15% of the purchase amount are given based on the purchase amount.

SSG.com will also hold a Chuseok gift set pre-order event starting on the 21st. It offers various benefits such as free gifts with bulk purchases of gift sets, up to 40% discount when purchasing with event cards, and Shinsegae gift certificates worth up to 1.5 million KRW depending on the purchase amount, similar to Emart. Considering the non-face-to-face holiday, SSG.com provides a gift service that allows sending gifts easily by only knowing the recipient's mobile phone number without needing their address.

Lotte Mart will also conduct pre-order sales of Chuseok gift sets at all stores and on Lotte Mart Mall during this period. The pre-order items include about 800 products: 192 types of fresh foods such as Korean beef and fruits, 206 types of processed foods such as canned goods and cooking oil, and 54 types of health functional foods. They sell various gift sets ranging from the highest grade Korean beef Marble Nine set to ESG (Environmental, Social, and Governance) gift sets using eco-friendly packaging materials, and SNS popular product gift sets to respond to trends.

During the pre-order period, L.POINT members and customers purchasing gift sets with event cards can receive up to 40% discount compared to the regular price. There is also a free gift benefit where customers get one more item when purchasing above a certain quantity. When purchasing with specific cards, customers can receive Shinsegae gift certificates worth up to 1.5 million KRW or immediate discounts based on the purchase amount, and free nationwide delivery is available for purchases over 30,000 KRW.

On Lotte Mart Mall operated by Lotte On, customers can purchase pre-order gift sets with the same benefits as Lotte Mart, and various exclusive products and benefits available only online will be offered.

Homeplus has prepared Chuseok gift set pre-orders with the concepts of cost-effectiveness, premium, and differentiation. This pre-order has greatly expanded the number of gift set items to 585. In line with the high inflation era, cost-effective gift sets under 50,000 KRW have been prepared. Gift sets under 30,000 KRW have also increased by 27% compared to the previous year.

The premium lineup for livestock and seafood gift sets has been strengthened. Representative products include the '1855 Black Angus Refrigerated Set' and the 'No.9 1++ Grade Korean Beef Omakase Refrigerated Set.' As a differentiated concept, unique golf ball products have also been planned.

During the event period, customers paying with 14 major cards can receive up to 50% discount benefits plus up to 1.5 million KRW in gift certificates or immediate discounts. Free courier delivery service is supported for purchases over 30,000 KRW, and interest-free installments are available depending on the card company.

Nonghyup Distribution, which operates Nonghyup Hanaro Mart, will hold a 35-day Chuseok gift set pre-order discount event from the 22nd until the 25th of next month. The event will be held at all Nonghyup Distribution Hanaro Mart stores, including large stores in Yangjae, Changdong, Jeonju, Cheongju, Daejeon, and Busan.

Products available for pre-order include agricultural, livestock, and marine gift sets such as apples, pears, Korean beef, and dried yellow corvina, products produced by Korean farmers, processed and daily necessities, 145 card discount items, and 208 items with Nongchon Sarang gift certificates. Customers can receive up to 40% discount when purchasing with event cards, and depending on the purchase period and amount, up to 3 million KRW in Nongchon Sarang gift certificates will be given. Free bonus sets are also provided depending on the purchase quantity.

This content was produced with the assistance of AI translation services.