"Discover Products Worn by Son Heung-min"... Lotte ON's Pick To Me Special Exhibition

Exclusive Products and More Up to 40% Discount Event

Lotte ON will hold the 'Son Heung-min Pick To Me Event' until the 25th.

[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 20th that it will hold the 'Son Heung-min Pick Tumi Special Exhibition' with the brand Tumi, for which soccer player Son Heung-min is an ambassador, until the 25th.

In this special exhibition, Tumi exclusive products, popular items, and season-off products will be offered at up to 40% discount. The event features products from the Tumi Alpha Bravo line that Son Heung-min showcased and personally wore in photo shoots, as well as 30 items exclusively secured by Lotte ON for its online mall. Over 200 various products, including carry-on luggage, travel backpacks, and accessories, are also prepared for travelers going on summer vacations.

Recently, Lotte ON has been conducting various marketing activities with athletes and influencers. From the 11th, the 'Tottenham Hotspur Special Exhibition' was held, selling souvenirs such as T-shirts and socks. On the first day of the event, the 'SON7 T-shirt' with the Tottenham Hotspur player number was sold out completely.

A Lotte ON official said, “This Tumi special exhibition was prepared by prominently featuring Son Heung-min’s photo shoot images and the products he personally wore,” adding, “We hope customers can directly feel the celebrity’s sensibility.”

This content was produced with the assistance of AI translation services.