GS Energy Launches GS Connect Brand for Electric Vehicle Charging Business

Electric Vehicle Charging Subsidiary ZConnect Changes Name to GSConnect with GS Logo

GS Connect exhibition booth appearance. Photo by GS

[Asia Economy Reporter Jeong Dong-hoon] GS Energy is focusing its capabilities on expanding its business and enhancing customer trust by prominently featuring the 'GS brand' in its electric vehicle (EV) charging business.

On the 20th, GS Energy announced that it has decided to change the name of its EV charging business subsidiary, G-Connect, to GS Connect and has completed the registration of the change. The new name and brand, GS Connect, signify the connection of capabilities among GS Group affiliates to create the best services and continuously maintain touchpoints with customers based on this.

To this end, GS Connect recently launched a charging roaming service that allows customers to freely use chargers from both GS Connect and GS Caltex by sharing the payment system between the two companies. Next month, GS Connect plans to introduce a service that enables GS Connect customers to convert and use 'GS&Points' earned through GS Retail services for charging payments.

GS Connect is a joint venture established last year with GNTEL, a specialized EV charging service company, with GS Energy and GNTEL each holding a 50% stake. It provides EV charging services targeting large facilities such as apartment complexes, supermarkets, universities, and hospitals where many customers stay. Currently, it operates more than 10,000 chargers nationwide and plans to secure over 50,000 chargers by 2024, aiming to become the industry’s number one operator.

Last month, GS Energy jointly acquired LG Electronics and Apple Mango, entering the EV charger development and manufacturing sector, enabling synergy across business areas through building a value chain for the EV charging solution business.

Lee Jung-wook, Head of the New Power Business Division at GS Energy, said, "With this launch, we will unite the capabilities of GS Group affiliates to provide better services to customers. We will continuously develop new services and expand our business to promote the advancement of the EV charging industry."

Meanwhile, GS Connect plans to participate in the 'Korea Build EV Charging Infrastructure Industry Exhibition' held at COEX in Samseong-dong, Seoul, from the 28th to the 31st, as part of a large-scale brand launch event. They will operate their own booth and conduct promotional activities, including free charger installations.

This content was produced with the assistance of AI translation services.