7-Eleven sells 'Mapaet T-money transportation card'... "Come on bus and subway"

Word of Mouth Centered on MZ Generation... Gaining Popularity Through SNS Content

Transportation card Mapae T-money sold at 7-Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 20th that it will sell the ‘Mapa T-money Transportation Card,’ which won the grand prize at the 10th Seoul Symbolic Tourism Souvenir Contest, becoming the first convenience store in the industry to do so.

The Mapa T-money Transportation Card is a product inspired by the Joseon Dynasty’s secret royal inspector showing a mapa to borrow a horse, reinterpreted in a modern way. It is already gaining popularity, especially among the MZ generation (Millennials + Generation Z), generating numerous social media contents.

The product is available at all Seven Eleven stores nationwide, and by registering the card on the T-money website, users can earn T Mileage points and receive year-end tax deduction benefits. In addition to its transportation card function, it can be used like cash at all T-money affiliated stores nationwide.

A Seven Eleven official said, “The Mapa Transportation Card, which has recently become popular among the MZ generation as the hippest way to use public transportation, has been introduced for the first time in the convenience store industry. We expect a positive response from foreign tourists as well, thanks to its design that playfully captures Korean cultural elements.”

This content was produced with the assistance of AI translation services.