Former FKI Chairman Huh Chang-soo Promotes Village Vacation at Hongdae Street

"Spend Your Summer Vacation in the Countryside"
Promoting Rural Vacations

Huh Chang-soo, former chairman of the Federation of Korean Industries, is taking a commemorative photo at the "Spend Your Summer Vacation in the Countryside, MZ Generation Healing Village-cation" campaign held on the plaza stage of Hongdae Walking Street on the 18th. From the fourth person on the left: Park Kang-soo, mayor of Mapo District; Hong Moon-pyo, member of the People Power Party; Huh Chang-soo, former chairman of the Federation of Korean Industries; Chung Hwang-geun, Minister of Agriculture, Food and Rural Affairs; Lee Sung-hee, chairman of the National Agricultural Cooperative Federation; Yoon Jae-gap, member of the Democratic Party.

[Asia Economy Reporter Park Sun-mi] Huh Chang-soo, chairman of the Federation of Korean Industries, took to the streets of Hongdae to revitalize the rural economy, which has been struggling due to the prolonged COVID-19 pandemic.

On the 18th, the Federation announced that Chairman Huh launched a street campaign targeting young people to promote rural tourism and Korean agricultural products as the peak vacation season began. To encourage not only people in their 20s, who have little experience with rural tourism, but also various generations to visit rural areas, an experiential photo zone was planned to showcase the charm of rural areas as a ‘photo hotspot’ for SNS (social networking services).

Attending the event were Jeong Hwang-geun, Minister of Agriculture, Food and Rural Affairs; Lee Seong-hee, Chairman of the National Agricultural Cooperative Federation; Hong Moon-pyo, member of the People Power Party; Yoon Jae-gap, member of the Democratic Party; Park Kang-soo, mayor of Mapo District; as well as representatives from farmers’ and consumer organizations and other figures from various sectors.

Before the campaign, Chairman Huh sent a letter to member companies urging them to support the rural economy by taking summer vacations in rural areas and to participate in promoting balanced regional development.

Chairman Huh said, “Due to the prolonged COVID-19 pandemic, our rural areas have faced economic difficulties such as labor shortages and a decrease in tourists,” adding, “I hope this will be an opportunity for the MZ generation to turn their steps toward rural areas.”

This content was produced with the assistance of AI translation services.