Baemin Seeks 'Lee Yeonbok Successor'

Chinese Cuisine Competition Program 'Hugyesareul Chajseumnida' Airs on Baemin Sajangnim Square

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (Baemin), announced on the 18th that they have started airing the Chinese cuisine competition program 'Looking for a Successor.' Chinese cuisine has been a leading force in Korea's delivery culture. Baemin planned 'Looking for a Successor' to find the next generation to lead Chinese cuisine while providing restaurant owners with a unique opportunity.

This project is conducted in the form of finding successors together with Korea's representative Chinese cuisine masters Chef Lee Yeon-bok, Chef Wang Byung-ho, Chef Choi Hyung-jin, and Chef Jung Ji-sun. It can be viewed on the Baemin Sajangnim Square website, and the first episode aired on the 14th.

For this project, Baemin recruited participants over about two weeks starting April 25. After competition, 16 challengers were selected for this project. They are described as participants with passion for business, love for Chinese cuisine, and a desire to challenge again without giving up after failure.

The competition consists of a total of 8 missions. Various missions are carried out, from preparing ingredients to making Jeongga-bok. The final winner will receive mentoring from Chef Lee Yeon-bok and an opportunity to operate a pop-up store for three months without any entry fee. Also, all 16 challengers who participated in the preliminary round will be taught signature menu recipes by Chefs Wang Byung-ho, Choi Hyung-jin, and Jung Ji-sun, and will receive consulting on running a Chinese cuisine restaurant.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "We hope this meeting with Chef Lee Yeon-bok will be an opportunity for participating restaurant owners to realize new dreams and bring vitality to the food service industry," adding, "This is not just a competition program but a challenge story filled with sincerity about business, and we hope it delivers hope and emotion to viewers."

This content was produced with the assistance of AI translation services.