"Solving Marine Litter Issues During Vacation Season"... Cheil Worldwide Launches Sea Snack Campaign

Turning Collected Trash into Snacks
Sequentially Conducted in Yangyang, Gyeongpo, Jumunjin, and Sokcho

Cheil Worldwide is conducting the Sea Snack campaign to address marine litter issues during the vacation season in collaboration with the Environmental Foundation, Korea Tourism Organization, and Lotte Department Store.

[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 18th that it will conduct the SeaSnack campaign to address marine litter issues during the vacation season, in collaboration with the Environmental Foundation, Korea Tourism Organization, and Lotte Department Store.

SeaSnack is a portmanteau of Sea and Snack, meaning a delicious way to clean the sea. The campaign exchanges trash collected from the beach for snacks shaped like marine creatures such as whales, squids, and crabs.

The SeaSnack campaign, which will debut on the 23rd at Yangyang Surf Beach, is open to people of all ages. Participants can bring trash to the mint-colored SeaSnack truck parked on the beach and exchange it for snacks based on the weight. To align with environmental protection goals, snacks will not be provided in disposable containers, so participants must bring reusable containers such as tumblers or camping gear. Special gifts will be awarded to participants who collect the heaviest amount of trash on each date.

The campaign will proceed sequentially at Yangyang Surf Beach (7.23~24), Gyeongpo Beach (7.30~31), Jumunjin Beach (8.6~7), and Sokcho Beach (8.13~14). Additionally, during the campaign period, those who pick up trash at travel destinations or their residences and post a photo with a hashtag on social media (SNS) will be entered into a draw to receive snacks.

Choi Yeol, chairman of the Environmental Foundation, said, “The SeaSnack campaign aims to promote plogging as a fun activity that friends and family can enjoy together, beyond simply picking up trash,” and added, “We hope this campaign will serve as an opportunity for more people to take an interest in marine pollution and climate issues.”

A Cheil Worldwide official stated, “With the lifting of social distancing measures, beaches will open this summer for the first time in three years, so more people are expected to visit the seaside, which will likely increase marine litter,” and said, “We planned the SeaSnack campaign to contribute to reducing marine litter in a unique way.”

This content was produced with the assistance of AI translation services.