GS Shop Holds 'Wonder Day' for One Day a Year on the 17th, Selling 'Wonderbra' at Half Price

GS Shop will hold a Wonder Day special on the 17th (Sunday), selling Wonderbra at half price.

[Asia Economy Reporter Jeon Jinyoung] GS Retail's home shopping channel GS Shop will hold a special event called 'Wonder Day' on the 17th, where customers can purchase the global underwear brand 'Wonderbra' at half price.

Wonderbra is a mega hit brand that has recorded a cumulative order amount of 610 billion KRW and approximately 2.5 million customers since its first launch on GS Shop in 2009. Since 2016, GS Shop has designated one day each year to sell Wonderbra at half price through the Wonder Day special event.

This year, on the 17th, GS Shop will sell the 'Wonderbra Wire-Free Essential Package' at a 50% discount from the regular price of 169,900 KRW to 84,950 KRW across all channels including live TV home shopping, T-commerce, and live commerce in a total of six sessions.

The 'Wonderbra Wire-Free Essential Package' is a specially curated line consisting only of the most popular underwear among Wonderbra products. In line with the latest trend favoring comfortable underwear, all bras are wire-free, and the Wondergel mold naturally enhances volume. Additionally, it is composed of skin-tone colors to increase practicality, making it comfortable to wear under thin summer clothing.

All customers who purchase will receive four types of second panties matching the color of the main bra and panty set, and during the broadcast, 15 customers will be selected by lottery to win a 'Dyson Airwrap Complete' as a prize. Detailed broadcast schedules and events can be checked through the GS Shop app.

Kim Ji-yeon, MD of the Underwear Team at GS Retail, said, "Wonder Day is a well-known event among customers, having generated over 20 billion KRW in sales over just six days in the past six years," adding, "Since GS Shop exclusively offers special benefits for just one day, we highly recommend not missing it."

This content was produced with the assistance of AI translation services.