"Drink with a Straw" CJ CheilJedang Unveils 'Petitchell Mini Drink Jelly' with Gongcha

Drinking Jelly Dessert Served in Miniature Cups

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 13th that it has partnered with the global tea beverage brand Gongcha to launch the ‘Petitchell Mini Drink Jelly.’

The newly introduced ‘Classic Milk Tea Jelly’ and ‘Grapefruit Black Tea Jelly’ are miniature cup desserts that reinvent Gongcha’s steady-selling beverage menu items in jelly form. They offer high convenience for consumption as you can insert the thick straw included with the product without tearing the plastic film.

In particular, the product features the application of ‘Double Layer Technology,’ which separates the jelly layers to allow enjoying two different textures of jelly in one bite. The upper layer consists of jelly with a chewy texture, while the lower layer is a softer beverage-flavored jelly. Additionally, chewy white and brown pearls and popping nata de coco are included to enhance the chewing experience.

The two types of ‘Petitchell Mini Drink Jelly’ are available at GS25 convenience stores nationwide, and a ‘Mango Yogurt Jelly’ will be launched later this month. Furthermore, customers who post a purchase verification on their Instagram feed and leave a comment on the GS25 event page after buying the new product will be entered into a draw to win VIP tickets to the Walkerhill Pool Party and GS25 mobile gift certificates.

A CJ CheilJedang representative stated, “We aimed to expand dessert choices by introducing fresh and fun products that appeal to the MZ generation (Millennials + Generation Z). We will continue to strive to provide consumers with a special dessert experience through relentless research and development and differentiated technology.”

This content was produced with the assistance of AI translation services.