"GS Shop, First to Sell Baskin-Robbins Ice Cream on Home Shopping"
On the 15th 'Ddoksori' Broadcast: 'Baskin-Robbins 4 Pint Flavors, 20 Bar Set'
"Popular Flavors + Home Shopping Price Benefits... Delivered Frozen to Your Doorstep"
[Asia Economy Reporter Yuri Kim] GS Retail's home shopping channel GS Shop will be the first in the industry to sell Baskin-Robbins ice cream.
GS Shop announced on the 13th that it will showcase the "Baskin-Robbins Pint & Bar Ice Cream Set" on the "Ttoksori" broadcast at 7:35 PM on the 15th.
Baskin-Robbins is an ice cream franchise operating stores in 35 countries worldwide, with over 1,600 stores in South Korea. The collaboration with GS Shop to sell via TV home shopping aims to introduce Baskin-Robbins to more customers.
This GS Shop broadcast will offer a set including four pint (474ml) flavors?Cherry Jubilee, 31 Yogurt, Shooting Star, and Rainbow Sherbet?and a total of 20 bar (stick) ice creams including Almond Bonbon, Cookies and Cream, New York Cheesecake, and Strawberry.
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Baek Jin-ho, MD of the Food Team at GS Retail, said, "We selected popular flavors and added home shopping-exclusive price benefits to offer the best conditions. We plan to deliver the products safely in a frozen state so customers can comfortably order and enjoy them at home during the hot summer."
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