KGC Insamgongsa Launches Jeonggwanjang 'Hongsamjeong Everytime Balance Charkak Edition'

'Everytime Balance' Offers Film Cameras and DIY Stickers... Limited Sale of 30,000 Units

[Asia Economy Reporter Eunmo Koo] KGC Ginseng Corporation’s CheongKwanJang announced on the 13th the launch of the ‘HongSamJung Everytime Balance Chalgak Edition’ to coincide with the summer travel season.

The HongSamJung Everytime Balance Chalgak Edition is a limited edition product consisting of Everytime Balance (10ml*30 packs), a film camera, and DIY stickers. Everytime Balance features 6-year-old red ginseng concentrate enhanced with flavoring ingredients such as licorice extract and propolis, making it easy for red ginseng beginners to enjoy without burden.

The Everytime film camera provided as a goodie is a reusable camera that can be used continuously by simply replacing the film, allowing users to capture precious moments with an analog sensibility. Along with 8 sheets of film, character stickers to decorate the camera are also included.

KGC Ginseng Corporation planned the Chalgak Edition in response to the retro trend and the increasing number of MZ generation (Millennials + Generation Z) who are attracted to film cameras. CheongKwanJang aims to convey the concept of easily maintaining daily immunity while specially recording everyday moments through the combination of its flagship product Everytime Balance and the film camera.

Kim Minju, Brand Director of KGC Ginseng Corporation, stated, “As the importance of immunity has grown recently and more young people are planning summer vacations, red ginseng is being reappraised among the MZ generation who focus on health management,” adding, “We incorporated retro sensibility so that the MZ generation can enjoy red ginseng in a unique way.”

This content was produced with the assistance of AI translation services.