Emart24 "Convenience Store Umbrella and Socks Sales Increased Due to Sudden Rain"

Jangsu Makgeolli umbrella sold by Emart24.

[Asia Economy Reporter Jeon Jinyoung] As outdoor activities increase, the number of customers seeking convenience store umbrellas, socks, and towels has risen due to frequent showers.

According to Emart24 on the 13th, umbrella sales data for June, a month with frequent rain, showed a 45% increase compared to the previous year. This figure is more than 30 percentage points higher than the 14% increase in umbrella sales in June 2021 compared to the previous year. Umbrella sales from the 1st to the 11th of this month also increased by 33% compared to the same period last year.

This is interpreted as an increase in customers purchasing umbrellas at nearby convenience stores due to sudden showers amid increased outdoor activities following the easing of social distancing measures.

Along with umbrellas, sales of socks and towels also rose due to the frequent sudden rain. Sock sales in June and from the 1st to the 11th of this year increased by 46% and 31% respectively compared to the previous year, while towel sales rose by 43% and 59%. This is also attributed to people who were unprepared with umbrellas getting caught in the rain and purchasing these items.

In July, with scorching heat from strong sunlight followed by sudden showers, sales of dehumidifiers and sunscreen have also increased, showing a different sales pattern compared to last year.

In fact, sales of sunscreen and dehumidifiers from the 1st to the 11th of this year increased by 216% and 33% respectively compared to the same period last year.

This contrasts sharply with the same period last year, when sunscreen and dehumidifier sales recorded decreases of 20% and 12% respectively compared to the previous year.

An Emart24 official said, “As outdoor activities increase and heatwaves and showers repeat, sales of rain-related products such as umbrellas, socks, and towels, along with sunscreen and dehumidifiers, have significantly increased.”

This content was produced with the assistance of AI translation services.