BBQ Chicken Opens Stores Consecutively in Virginia and New York on the US East Coast
[Asia Economy Reporter Moon Hyewon] Genesis BBQ Group is accelerating its expansion to 50,000 global stores by opening new locations consecutively in Virginia and New York on the East Coast, following its presence in Texas in the southwestern United States.
According to the chicken industry on the 12th, BBQ recently opened a new store near Amherst, close to Buffalo, New York. This is the ninth store opened in New York State.
Previously, BBQ opened PUB-style stores centered around college towns and professional sports team regions, including Texas Christian University southwest of Fort Worth, Texas, as well as Houston and Austin.
A BBQ representative stated, “The locally specialized Golden Olive Chicken, called ‘Gold Original,’ is considered the main success factor in the U.S. market,” adding, “In addition to Gold Original, ‘Honey Garlic Chicken’ and ‘Soy Garlic Chicken’ are also very popular.”
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On the 22nd of last month, BBQ was ranked 2nd, rising three places from the previous year, in the ‘Fastest Growing Restaurant Brands in the U.S.’ selected by the global dining industry magazine Nation’s Restaurant News. In terms of sales, it ranked 332nd, climbing 43 places compared to the previous year in the top 500 brand power index in the U.S.
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