CJ OnStyle Focuses on 'Health-Boosting Ready Meals' for Chobok Season

Delicious product for sale: prepared eel.

[Asia Economy Reporter Jeon Jinyoung] Ahead of Chobok, the demand for nutritious ready-to-eat health foods at reasonable prices is rapidly increasing. CJ OnStyle is focusing on showcasing restaurant meal replacement (RMR) products from famous eateries as well as traditional health foods such as eel and Samgyetang across all channels including TV live, T-commerce, and mobile live.

On the 12th at 4:30 PM, they will sell Nokdu Samgyetang from the Korean dining restaurant ‘Sadaebujip Gotgan’ located in Yeouido. This product features domestic chicken, mung beans, and a whole 3-4 year-old Geumsan ginseng root, simmered for a long time to create a savory and rich flavor. A special offer of two additional packs will be given for purchases made during the broadcast.

On the 14th at 5:30 PM, they will introduce the signature dish Myeongga Galbitang from ‘Yeokjeon Hoegwan,’ a Mapo restaurant with a 94-year tradition. On the T-commerce channel CJ OnStyle Plus, customers can find dishes featuring croaker fish and eel.

On mobile live, CJ OnStyle’s mobile food hall ‘Masitneunga’ will broadcast selected products twice on the 13th. First, freshwater eel directly sourced from Seorak mountain area will be sold at a discounted price. A convenient soup pack (150g) will be given to all customers to enjoy as a soup dish. Additionally, a special broadcast will offer one free pack with the purchase of four packs of Harim Samgyetang.

Baek Jeongim, head of the food business team at CJ OnStyle, said, “Due to lunchflation, more customers want to enjoy health foods at relatively affordable prices, so we have prepared a variety of products. You can enjoy delicious and healthy meals without burden with high-quality ready-to-eat foods comparable to those from specialty restaurants.”

This content was produced with the assistance of AI translation services.