Shinsegae Department Store Sells Popular Traditional Liquor on SSG.com... "Targeting the MZ Generation"

A Complete Collection of Over 150 Traditional Korean Alcoholic Beverages

Shinsegae is opening a traditional Korean liquor specialty section at the SSG.com Shinsegae Department Store Mall.

[Asia Economy Reporter Lim Chun-han] Shinsegae announced on the 10th that it will open a Korean Traditional Liquor Specialty Store on the SSG.com Shinsegae Department Store Mall.

At the official Shinsegae Korean Traditional Liquor store, a large selection of popular traditional liquors on social media (SNS) such as Nimome and Baedoga will be showcased, and over 150 products including premium authentic lines like Gyeryong Baekilju, Mujak, and Hansan Sogokhwaju, which are hard to find in regular bottle shops, have been gathered.

Recently, as the MZ generation (Millennials + Generation Z) who enjoy traditional liquor simply at home or make cocktails has increased, the variety of traditional liquors has also diversified. In fact, in the first half of this year, traditional liquor sales at Shinsegae Department Store grew by 51% compared to the same period last year. Especially, the number of customers in their 20s and 30s increased by 48%, and sales also grew by 63%.

Shinsegae has doubled the variety of traditional liquor products compared to before. In offline stores, they continuously introduce traditional liquors popular among the MZ generation such as Ilgopssal Makgeolli, Dancing Cider, and Palpal Makgeolli, and also sell premium products like Seonbijin Oak exclusively.

To commemorate this opening, until the 15th of next month, three customers who leave a review after purchasing a product will be selected by lottery to receive one bottle of Chusa 40. Customers who purchase over 50,000 KRW will receive one tall-sized Starbucks Iced Americano. Previously, customers had to visit the store to pick up traditional liquor products purchased from Shinsegae Department Store on SSG.com, but now customers purchasing through the Shinsegae Korean Traditional Liquor Specialty Store can conveniently receive delivery at home. Free shipping is provided for purchases over 30,000 KRW after adult verification.

A Shinsegae Department Store official said, "Traditional liquor is gaining great popularity among young customers recently due to its excellent quality and diverse designs," and added, "We will continue to strive to expand the market for our traditional liquors."

This content was produced with the assistance of AI translation services.