Genesis Sponsors First European Tournament... '2022 Genesis Scottish Open' Opens

Held at The Renaissance Club in East Lothian, Scotland
156 top golf players including Scottie Scheffler and Jon Rahm participate

[Asia Economy Reporter Kiho Sung] Genesis announced on the 6th that the ‘2022 Genesis Scottish Open,’ the first golf tournament officially sponsored by Genesis in the European region, opened on the 7th local time and will be held until the 10th at The Renaissance Club in East Lothian, Scotland.

The Genesis Scottish Open, which began in 1972, is one of Europe’s top-level tournaments held annually during the first week of July on Scotland’s links courses. It is one of the ‘Rolex Series’ tournaments, which refer to the top five events on the DP World Tour.

This tournament is a historic event jointly hosted for the first time by the PGA Tour and the DP World Tour under a strategic partnership. It features 75 players from the PGA Tour, 75 players from the DP World Tour, and 6 invited players. The tournament boasts the strongest field in DP World Tour history, including 14 of the top 15 players in the world rankings such as world No. 1 Scottie Scheffler, No. 3 Jon Rahm, No. 4 Collin Morikawa, and No. 5 Justin Thomas, competing fiercely.

Keith Pelley, CEO of the DP World Tour, said, “We are pleased that the two major tours are jointly hosting for the first time and that Genesis is the title sponsor, opening a new era for this historic golf tournament in Scotland.” He added, “We expect Genesis to elevate the Scottish Open, which became a Rolex Series event in 2017, to a new level through this sponsorship.”

Jay Monahan, Commissioner of the PGA Tour, expressed gratitude, saying, “We thank Genesis for playing a key role as a partner in this historic tournament.” He continued, “The Genesis Scottish Open is a historic event dating back to 1972 and is a very meaningful tournament that continues the competition of the FedEx Cup and the DP World Tour season. A new chapter will be written at The Renaissance Club, which is more well-known to fans worldwide than any other venue.”

A large number of Korean players are also participating in the 2022 Genesis Scottish Open. This includes Minwoo Lee, the 2021 Scottish Open champion, as well as Sungjae Im and Kyung-hoon Lee, who are active on the PGA Tour. Additionally, Jaekyung Lee, winner of the 2021 Genesis Championship on the Korean Professional Golfers’ Association (KPGA) Korean Tour, Juhyung Kim, the 2021 Genesis Points winner, and Biyo Kim, who has recorded two wins on the KPGA Tour this year, are participating as Genesis invited players.

The total prize money for this tournament amounts to 8 million dollars. The winner will receive a prize of 1.44 million dollars along with a GV70 electric model as a trophy. Furthermore, the first hole-in-one player and caddie on the 17th hole will each be awarded a GV70 electric model and a GV60, respectively.

In addition to the prize money, Genesis is supporting the tournament by providing about 140 Genesis vehicles for player transportation and event operations during the tournament. Among these, 21 vehicles, including the GV60 and GV70 electric models, will be displayed and used as test drive cars at key locations around the course. Moreover, on-site test drive promotions will be operated to actively showcase Genesis’s excellent product qualities to players and golf fans.

Jaehoon Jang, President of Genesis, said, “We are very pleased to sponsor the Genesis Scottish Open, the first jointly hosted tournament by the PGA Tour and DP World Tour.” He added, “Genesis, which has shown bold commitment to golf players, fans, and partners, will provide a differentiated brand experience in Europe, the birthplace of golf, through this sponsorship.”

Meanwhile, Genesis has been providing a differentiated brand experience by sponsoring world-class golf tournaments. This year, starting with the Genesis Invitational (February), Genesis will sponsor top-tier golf tournaments including the Genesis Scottish Open (July), Presidents Cup (September), and Genesis Championship (October). Through this, Genesis aims to strengthen its global brand status while supporting Korean male golfers’ overseas competition as a key facilitator.

This content was produced with the assistance of AI translation services.